Look At Me Now
CONCEPT: LAMN is an interactive piece of art that examines questions of authority around staring and challenges expectations of what it means to engage with art.
The piece consists of a man on a screen who performs engaging and interesting acts as viewers walk by. However, as soon as someone stops to look at him, he halts his motion and stares back at them.
Participant response showed that LAMN demonstrated how adding an aspect of unpredictability or challenge can both increase user engagement and prompt personal reflection.